Our content goals
We want our readers to increase their knowledge of the IPPF and our programs and services. We hope this new, structured content will attract new visitors to our website and increase interaction on social media. PemPress is comprised of four different sections, each with their own goals:
Support & Education
- Provide a support avenue to patients living with P/P.
- Educate patients and caregivers on P/P topics.
- Promote a dialogue among patients and caregivers.
- Increase P/P community understanding of Awareness Campaign goals, objectives, and areas for involvement.
- Engage dental community in social media and PemPress discussions.
- Increase probability of pre-diagnosed patients finding the IPPF by searching symptoms (regularly updated, quality content is great for Search Engine Optimization).
- Encourage patients to advocate on local, state and federal issues that affect their health, resulting in patients obtaining treatment/remission.
- Update and educate visitors on what is happening inside the IPPF.
- Provide the Board of Directors a mechanism to engage potential directors.
- Create a connection between our stakeholders.
- Pre-diagnosed and diagnosed patients
- Patients’ friends & family
- Dental/medical community
- Donors and sponsors
We do not accept submissions that fall into the following categories:
- Articles with little original insight or practical discussion.
- Promotion of products, services, medications or treatments; only “educational” and “scientific” articles will be considered.
- Articles that have already been published elsewhere, unless specifically requested by the IPPF.
- Any article in conflict with the IPPF’s mission, goals or objectives.
PemPress content emphasizes the following types of posts:
- Lists: e.g. Top 10 ways to spread awareness; advocate locally; fundraise; or manage P/P symptoms.
- Testimonials: e.g. Discuss how P/P has changed/shaped your life; share your diagnosis story.
- Empowerment: Encourage others to get involved by sharing your successes/lessons learned. E.g., discuss a successful fundraising event you held; a recent legislative visit; or meetings with local dentists.
- Educational: e.g. Stress management; nutrition; oral hygiene.
- Scientific: e.g. News on the latest science, research or treatments related to P/P.
- Foundation: Information on IPPF programs, events, activities and news.
- Other: The IPPF is open to suggestions for other types of articles.
- Articles should be written to support the PemPress “Content Goals.”
- Articles should have a main topic and focus; all content should support this specific topic.
- Writing should be geared toward PemPress “Target Audiences.”
- The use of videos, photos, charts, screenshots and other visual content is encouraged; copyright permissions are required.
- Information or tools that readers can use should be included when appropriate, such as templates, a step-by-step guide, or a checklist.
- Whenever possible, emotional appeals and personal stories should be included to make articles engaging and relatable.
Write headlines with a goal of drawing traffic and generating more social media shares and click-throughs. Some helpful tips can be found here:
We can help; your headline might be reviewed/modified before posting.
Style and formatting
All word counts are considered. Articles over 400 words should include a short abstract and/or key bullets to help summarize the article. Posts should be written for easy online reading, including the following:
- Write in short sentences.
- Break up large blocks of text with headings.
- Bullet your major points.
- Use subheads.
PemPress is written using the American Medical Association’s Manual of Style. This manual should be referenced for proper grammar and citation. A cheat sheet containing important style tips from this manual can be found here.
Other style tips include:
- Always spell out acronyms the first time you use them in an article and include the abbreviation in parentheses.
- E.g., the International Pemphigus & Pemphigoid Foundation (IPPF) can later be referred to as the IPPF.
- E.g., pemphigus and pemphigoid (P/P) can later be referred to as P/P.
- “International Pemphigus & Pemphigoid Foundation” should always be written with “&” and not “and.”
- Always use “the” before IPPF. Never capitalize “the” unless it starts a sentence.
- Pemphigus and pemphigoid are not capitalized unless they start a sentence. P/P is always capitalized because it is an abbreviation.
- E.g., “pemphigus vulgaris” is not capitalized, but the abbreviation “PV” is.
- The abbreviation for “Awareness Ambassador” is simply “Ambassador.”
- Names of IPPF programs and positions are capitalized.
- Peer Health Coach (PHC)
- Patient Educator (PE)
- Awareness Campaign (AC)
- When first referring to anyone who could be called “doctor,” list their first and last name (middle initial if preferred), followed by all degrees. The next time you refer to them in the article, you would place “Dr.” in front of their last name without their degrees listed.
- E.g., the first time you would write, “David Sirois, DMD, PhD.” The second time he is mentioned in the article, you would write, “Dr. Sirois.”
- All facts, data and information that are not common knowledge must be cited. When in doubt, include a citation.
- All citations are to be listed as endnotes, in numerical order.
- Use citations from reliable and trusted sources.
- E.g., Centers for Disease Control and Prevention, PubMed, National Institutes of Health.
- Do not make up quotes or use a person’s quote without their knowledge.
We do encourage and allow links to outside blogs and websites provided the links are to content that supports the content goals and criteria listed above. Contributors can link to your organization’s website in the body of your post (if relevant) and in your author bio/box.
Internal linking is encouraged where previous PemPress posts support or enhance your topic and may be added to your post for you.
The IPPF may approach you to write a specific post, or you may also suggest ideas to the IPPF. Your topic for consideration MUST be approved before you start writing. This prevents potential time wasted on writing a submission that might not be accepted, or one that has already been assigned to another contributor.
Content review process
To accommodate for the review process, please submit your post at least four weeks before the targeted posting date. Submitted content (topic previously approved) will be reviewed within three weeks of submission (faster if possible and for time-sensitive content). The IPPF has the right to make revisions to your article. If content revisions are made, the draft will be returned to you to be reviewed again before posting. You will be given up to three days to perform this review.
If you do not abide by these Editorial Guidelines or fail to provide your article by specified deadlines, the IPPF has the right to move your article to a new week/month or discontinue the post altogether. This decision is made on a case-by-case basis.
Commenting/conversation and social sharing
We expect you, the contributor, to engage in the conversation around your post for three days and to respond as quickly as possible. We request that you promote your posts on social media, your blog, newsletters, and other platforms, if applicable and as you see fit.
Republishing and repurposing your content
Unless requested, we will only consider original, unpublished materials for publication. But, we are happy to allow our published authors to repurpose their posts elsewhere, with the following stipulations:
- There should be a two-week window between the time your article goes live on PemPress and the time it is published on another site.
- All subsequent publication of your article must cite “International Pemphigus & Pemphigoid Foundation’s PemPress” as the original source and provide a link to the original article.
What to send with your article submission
- Your bio: Bio should be approximately 60 words. Not counted in these 60 words, please also include any relevant links/social networks you wish to display (e.g., your blog, LinkedIn, Facebook Page, website URL, etc.). To include LinkedIn, please ensure that you have set up a custom url.
- Your photo: Provide a high-resolution photo of yourself with required copyright permissions (see #3 below).
- A thematically related cover image: We also ask authors to include a high-resolution image that we can run with each post. This can be a photo, a chart, a screenshot, or a piece of theme art that represents the article topic in a visually compelling way. Images can be taken from the web or a stock photo service, as long as they are royalty-free (or in the public domain/available as part of Creative Commons), or you hold the copyright. All permissions must be provided to the IPPF, clearly and without question of copyright violation. If the image requires creator credit, please provide the necessary sourcing information, so that we can be sure to attribute it properly. If you do not provide an image, or copyright is in question, we will provide one for you.
If you would like to submit a post or article idea, or have any questions, please contact us at firstname.lastname@example.org.
We wish to thank Nonprofit MarCommunity for granting us permission to adapt their Editorial Guidelines.