We have a day for giving thanks. We have two for getting deals (Black Friday and Cyber Monday). Now, there’s #GivingTuesday, a global day for giving back. On Tuesday, December 1, 2015, nonprofits, families, businesses, and everyday people around the world will come together for one common purpose: to celebrate generosity and to give. #GivingTuesday leverages the power of social media and the generosity of human nature to bring about real change by encouraging and amplifying small acts of kindness.

You donate, share on your social media outlets, someone else donates, and the cycle repeats all day long.

It’s a simple idea and it’s easy to join in. Here’s how #GivingTuesday works:

On December 1, tell your story on Facebook, Instagram, and Twitter about why you contribute to the IPPF and how your friends and followers can too. You donate, share on your social media outlets, someone else donates, and the cycle repeats all day long. It’s important that day to use the hashtags #GivingTuesday #healourskin and #putitonyourradar so that we generate a groundswell of support and awareness for the IPPF.

Why is the IPPF participating this year? Because we’re ready to make this one-day event a success. The IPPF’s social media presence has skyrocketed thanks to: the hard work of Noelle Madsen (IPPF Patient Services Coordinator); the regular Facebook and Twitter activity of our Peer Health Coaches (March Yale, Mei Ling Moore, and Jack Sherman); the growing footprint of our Awareness Campaign; and last, but certainly not least, the participation of our P/P Community.

Last year, #GivingTuesday raised more than $53 million for nonprofits around the world. That proves the explosive power of social media sharing (liking, sharing, retweeting, etc.).

I ask you to remember the IPPF on December 1, 2015, and be a part of #GivingTuesday. Remember to use the hashtags #GivingTuesday #healourskin #putitonyourradar to help us keep track of our community’s efforts.